A leading industry service provider that sells equipment leasing and finance management software worldwide was preparing to upgrade and launch a new product in the United States. In preparation for the launch, Company officials wanted to understand which of the new product features were important to customers and prospects.
In an increasingly global economy, The Alta Group’s asset management practice is truly global in nature, benefiting manufacturers and lessors alike as they address a variety of strategic and operational challenges.
A major regional bank approached The Alta Group to request research identifying growth opportunities in the equipment leasing and finance industry.
Results from a double-blind survey conducted by Alta consultants opened this provider’s eyes to a fresh and already rewarding approach to expanding business.