A leading industry service provider that sells equipment leasing and finance management software worldwide was preparing to upgrade and launch a new product in the United States. In preparation for the launch, Company officials wanted to understand which of the new product features were important to customers and prospects.
A major regional bank approached The Alta Group to request research identifying growth opportunities in the equipment leasing and finance industry.
Results from a double-blind survey conducted by Alta consultants opened this provider’s eyes to a fresh and already rewarding approach to expanding business.
An independent, publicly-owned commercial finance company was emerging from the problems caused by the economic recession.