RENO, NEVADA, October 14, 2014 — John C. Deane, chief executive officer of The Alta Group, today announced a new strategic alliance with Amembal & Associates designed to expand Alta’s professional development efforts in the U.S and further enhance its global capabilities.

Sudhir Amembal, chief executive officer of Amembal & Associates, concurrently announced that Shawn Halladay, a longtime Alta managing director, is joining Amembal & Associates as Managing Director. Amembal noted that the firm will be renamed Amembal & Halladay and that the new company will strategically align with The Alta Group to offer educational services in the U.S.

“Professional development is an area where our clients have indicated a growing need. In response, this alliance will greatly expand industry education services that our consultancies can offer,” stated Deane.

“This is the second time that The Alta Group is forming a strategic alliance with Amembal and Halladay” said Deane, noting that, when he first began consulting to the equipment leasing and finance industry more than two decades ago, it was with Sudhir Amembal and Shawn Halladay. “Alta is very pleased to be embarking once again on an important alliance with Amembal & Halladay,” Deane said. “A key element in this alliance will be Shawn’s continuing work with Alta in providing consulting and advisory services in the U.S.”

“Before his work with Alta, Shawn joined Amembal & Associates in 1984 and spearheaded our training and educational services efforts for close to 15 years. Shawn’s return will vastly enhance and enrich the firm’s educational offerings enabling us to better serve global clients,” noted Amembal.

“The new alliance with Alta will lead to expanded classroom and web-enabled education options, as well as mentoring and coaching programs, special topic conferences, corporate curriculum development, and train-the-trainer services for U.S. clients,” said Amembal.

The Alta Group is the leading global consultancy focused on equipment leasing and asset finance. Since 1992, Alta has represented equipment leasing and finance companies, financial institutions, manufacturers and service providers, offering management consulting and expertise in global market entry, vendor and captive finance, professional development, legal services, asset management, mergers and acquisitions and application consulting.

Amembal & Halladay (A&H) and its predecessor, Amembal & Associates, the first entity formed to serve the global equipment leasing industry in 1978, is the world's foremost and most highly respected firm in equipment lease training, consultancy and publications. A&H has trained over 75,000 leasing professionals in 80 plus countries and has authored and published 16 industry best-sellers. Consultancy services have been provided to over 20 governments as well as to numerous well-known and blue chip leasing companies, primarily in international markets. As its Chief Executive Officer, Mr. Amembal has chaired the Annual World Leasing Convention continually since 1993.

Media Contact: 

Susan Carol, APR

sca@scapr.com

540-361-1274