RENO, NEV, February 13, 2015 – The Alta Group today officially launched its new Business Strategy Planning Program that enables companies involved in equipment financing to create a
three-to-five-year strategic business plan within 30 days. CEO John C. Deane announced that four Alta clients have already completed the program, which includes a one-day workshop customized for each business and a follow-up report that provides each company with a road map for executing its plan.

Alta’s Tony Mynsted and Chuck Thomas are the senior-level professionals facilitating the program. Mynsted noted that the Business Strategy Planning Program is designed to be both cost effective and fast paced.

“Within one month, a business is able to determine its key strategies and initiatives for the next three to five years,” Mynsted explained. “First, Alta guides participants in an analysis of their company’s strengths, weaknesses, opportunities and threats (SWOT) and an evaluation of their customer value proposition. Second, based on the results of this analysis, the company determines the strategies and initiatives needed to attain its goals. Third, Alta creates a three-to-five-year road map for executing the company’s plan. Alta also has the expertise, if needed, to help each business execute its strategies after the plan is created.”

“As one client executive said after participating in the program,” Thomas added, “‘I now have a clear view of where we are today, where we want to go, and what we are going to do to get there.’”

Businesses that have completed the Alta program to date include an independent leasing company in the technology sector, a technology distribution channel financing provider, a machine tool financing broker, and a bank entering the equipment financing space.

“We are responding to a need expressed by established equipment financing companies as well as banks, manufacturers and equipment dealers that are considering adding equipment financing to their offerings,” Thomas noted. The program is especially effective for companies that are:

* aggressively pursuing growth but have limited strategic planning skills
* considering a new business model or new markets
* struggling to define a differentiating value proposition in the marketplace, and/or
* need help turning existing strategy into an executable tactical plan and achieving buy-in from the executive team

For information and contacts please visit:

About The Alta Group

The Alta Group is the leading global consultancy dedicated exclusively to the business of equipment leasing and asset finance. Since 1992, Alta has represented equipment leasing and finance companies, financial institutions, manufacturers, and service providers, offering management consulting and expertise in global market entry, vendor and captive finance, professional development, legal services, asset management, mergers and acquisitions, and application consulting. For information on the group’s services in the United States and Canada, Latin America, Europe, the Middle East and Africa, China, and Asia-Pacific, visit

Media Contacts:

John C. Deane, CEO, The Alta Group
Phone 775 787 8640, cc:

Carla Young Harrington, SCAPR
Phone 540 479 7835