Jonathan L. Fales

Jonathan L. Fales


  • Global equipment leasing and finance management expert
  • Specialist in international vendor finance, industry benchmarking, market entry
  • Chair of China Leasing Summit (Beijing) for 9 consecutive years
  • Vertical knowledge in technology; banking; industrial

Jon Fales, a director at The Alta Group, is a global equipment leasing and finance management expert who focuses on clients in our captive/vendor consulting practice along with coordinating Alta’s international client relationships, especially in Asia Pacific and Latin America. Prior to re-joining Alta, he served as vice president of strategic business development for Key Equipment Finance. and has held numerous positions around the world with IBM Global Financing, including general manager of Asia-Pacific South Global Financing and a member of IBM Credit General Business Customer Financing Group, which focused on marketing leases through indirect dealer channels.

“Financing impacts every piece of a vendor’s business. I like getting to explore that, to peer inside and see what makes a business tick.”

While at KEF, Jon developed and implemented a new approach to evaluating and entering new vendor program verticals in a way that aligned volume opportunities with KEF’s credit appetite and process capabilities. During his previous tenure at Alta, Jon’s  years of experience in international business development helped Alta clients launch and manage vendor finance programs in Latin America, Europe, the US and Asia, with a special emphasis on China. Jon also helped equipment finance companies with market entry, competitive benchmarking and international leasing and finance development.

A former member of the Equipment Leasing and Finance Association (ELFA) board of directors and executive committee, Jon meets regularly with leasing industry and association leaders to provide direction to the ELFA, define the issues affecting lessors and service providers and determine how to best serve ELFA members. Jon frequently presents at global leasing conferences, including nearly a decade chairing the China Leasing Summit in Beijing each June.

Contact Information

Jonathan L. Fales
+1 423 967 8871