Mark Bainbridge, executive vice president of Caterpillar Financial Services, in a lively conversation with The Alta Group Podcast host, Jon Fales, highlights the major changes he’s witnessed over 21 years of working in various asset and geographic areas of this global captive enterprise.

He notes growing sophistication in offerings and pricing, as well as greater focus on improving customer experience. Consumer expectations today are rapidly influencing what’s now expected in commercial business transactions.

The skill set needed at captives is also evolving. New hires must be able to quickly adapt to change and be comfortable with both technology applications and human interactions.

Additionally, this episode covers other emerging technology, including AI and blockchain. It’s anticipated that blockchain is more likely to be readily adopted than other new technologies because it can secure the integrity of financial data.