John C. Deane

John C. Deane


  • Co-founder of The Alta Group
  • More than four decades of equipment leasing and finance experience
  • Former chairman of the ELFA; member of the World Leasing Council
  • Expert advice on mergers & acquisitions, strategic projects, market entry, international markets, vendor and captive finance development, litigation support
  • Clients include Caterpillar Financial Services, Macquarie Equipment Finance, Stryker Corporation, Xerox, US Department of Justice

John Deane thrives on the intellectual challenge of navigating the multi-dimensional complexities of the equipment leasing and finance industry. A founder of The Alta Group, John judges the value of Alta’s work not just in the breadth and depth of the information it gathers for its clients but in helping them select and execute strategies that put that industry intelligence to work in an organization.


As chief executive officer of The Alta Group, John leads the global consultancy composed of five major practice areas. He has worked on strategic projects in all of Alta’s key practice areas: asset management, consulting, legal support, merger & acquisitions, professional development, and with a particular emphasis on vendor and captive program development. John values Alta’s objectivity in advising clients and the depth of perspective its many years in the leasing industry has fostered.


“We take what we see going on in the industry, both the good and the bad, and help translate that into valuable information that helps clients.”

Prior to co-founding The Alta Group, John served as a principal in the firm of Amembal, Deane & Associates, at the time the world’s leading provider of training, educational and consulting services for the equipment leasing industry. He has been CEO of both Great Western Leasing and BancOne Leasing and has served as the CFO and president of several major financial corporations.


John’s broad expertise over more than 40 years was fortified by his work as chairman of the Equipment Leasing and Finance Association (ELFA) and a member of the World Leasing Council. The ability and opportunity to work with lessors and service providers from around the world has enhanced his ability to see the big picture and determine where and how Alta clients should focus their efforts, domestically.


Contact Information


John C. Deane
+1 775-771-6286