Fintech SMB lender seeks entry into equipment leasing

SITUATION

A fintech small business lender sought to expand available finance product lines based on market feedback. The client sought market entry guidance from The Alta Group to determine the viability of entering the equipment leasing market.

SOLUTION

Alta began by providing equipment leasing market education to senior leadership team and reviewed market segmentation, product, and capability requirements. We then worked with customer experience team to craft dynamic surveying to gain real time understanding of demand for equipment leasing. Next Alta crafted a market entry plan specifying market segments and equipment finance types with the highest likelihood of success in their customer base. For launch, Alta identified potential equipment leasing company acquisition targets to hasten the market entry process.