Market entry analysis for complex equipment solutions


A large, industrial manufacturer required support to examine the requirements for adding more complex solutions to their existing portfolio of financial products.


The Alta Group provided expert support to conduct market analysis for complex equipment that is often the subject of intricate structured solutions and managed services. We conducted market sizing analysis for the equipment in question by examining trends, competitive OEM analysis, and offering insight into market drivers and challenges. Alta provided a detailed internal and external SWOT analysis before conducting a blind survey with discovery interviews to provide competitive financing positions. Our accounting experts provided the necessary expertise around the accounting implications of complicated structured managed services offerings. Risk tolerance and exposure limits were assessed, and Alta developed tools to support the analysis.

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