Market entry research for private equity investment


A large private equity group needed assistance to analyze the US vendor finance market opportunity for a new entrant.


The Alta Group worked with the large private equity firm to determine whether their investment would yield the required results. Alta provided the PE client with detailed competitive analysis on specific asset classes and refined the proposed investment strategy, market focus, and growth projections for incorporation into existing financial models. To support a decision on the potential market entry opportunities, Alta evaluated and augmented the client’s 5-year strategy document, market assumptions, and conclusions.