Regional bank desires to launch equipment finance offering

SITUATION

A regional commercial bank realized they were disadvantaged without an equipment finance product and desired to develop a competitive equipment leasing and finance offering. Their bank franchise area is flush with capex financing opportunities.

SOLUTION

For the client, The Alta Group interactively explored market segments and narrowed entry to the most suitable ticket size and origination channels. Then we identified how the bank could best compete relative to business models and value propositions. We analyzed the various entry solutions in terms of speed, profitability, and long-term effectiveness. Alta also guided senior bank executives to recruit and onboard the required equipment finance leadership to enable a successful launch.