The Alta Group Names Keith Rodwell to Lead Asia-Pacific Region

January 8, 2024

Global finance executive brings depth of experience

ROCHESTER, N.Y. — Jan. 9, 2024 — Keith Rodwell, who has worked with global finance leaders in the equipment finance industry for more than three decades, has joined The Alta Group to lead its Asia-Pacific region. His expertise includes corporate finance, funding, capital management, mergers and acquisitions, risk management and compliance.

Rodwell has held executive leadership posts across Australia and the Asia-Pacific region, working with top companies such as GE Capital and CIT Group. His deep experience spans a variety of specialty finance products and distribution strategies, including large- and small-ticket equipment finance and leasing, dealer floorplan and vendor finance programs.

At Alta, a global advisory firm, he will combine his own skills with Alta’s global network of advisors, to assist clients in various competencies ranging from innovation and strategy development to business modeling, risk management and funding options. He will also look to expand the Asia-Pacific capabilities of The Alta Group with other equally qualified advisors across the region.

Rodwell is a recognized expert in driving profitable growth with strong risk and compliance performance in demanding and complex markets. He was Asia-Pacific head of CIT Group’s vendor finance business from 2007 to 2010, initially leading the business turnaround in Australia and New Zealand and then managing the Asia-Pacific region. He led the sale of the CIT ANZ business to Bank of Queensland and established BOQ Finance. His deep operating experience was also evident at Challenger Life, where he started a business to fund new fintechs and established finance companies through their growth phase. Assets under management went from zero to more than $750 million while total investments were more than $2 billion.

“I am thrilled to be part of The Alta Group and look forward to the opportunity to bring the expertise of Alta’s global advisor network to the Asia-Pacific region. The Alta Group has a unique capability based on the extensive operating experience of all their advisors in the equipment finance industry. We live in a time of rapid change when that expertise has never been more relevant,” Rodwell said.

Valerie L. Gerard, co-CEO of The Alta Group, adds, “Keith is a welcome and necessary addition to our team. He’s a well-recognized leader in Asia-Pacific and I’m confident he will play a pivotal role in providing and implementing high-quality, value-added advisory solutions throughout the region. Clients will undoubtedly benefit from his regional expertise.”

The hire is consistent with The Alta Group’s distinctive strategy that enables clients to benefit from both local and global perspectives from some of the world’s most experienced equipment-finance executives.

Rodwell has been active in the broader equipment finance industry as a director and deputy chair of the Australian Finance Industry Association and chair of the Australian Equipment Lessors Association, a precursor to AFIA. His significant contributions to the industry earned him the AFIA’s inaugural Lifetime Achievement Award.

About The Alta Group

The Alta Group is a trusted global advisory firm exclusively dedicated to equipment finance since 1992. Its interdisciplinary team of advisors approaches every client engagement with agility, with the future in focus, best practices in mind and a deep understanding of various sectors and market trends. The advisors, many former C-suite executives, provide “real-world” strategies for banks, independents, captives and OEMs, fintechs, service providers and other commercial finance enterprises in asset finance.

For information on the group’s services in the United States and Canada, Latin America, Europe, the Middle East and Africa, China and Asia-Pacific, visit and follow updates on LinkedIn.


Media Contact: Emily Freehling

Phone: 540-907-9501

Email: [email protected]

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