The Alta Group Re-Brands, Adds “ForwardFocus” to Website

February 14, 2023

ROCHESTER, NY—Feb. 14, 2023–The Alta Group has rebranded and redesigned its website to reflect the advisory’s exclusive dedication to the dynamic world of commercial equipment finance. It more clearly defines the full array of services and related solutions offered worldwide and the collaborative and agile approach to helping clients adapt, advance, and grow.  

A brand-new section—ForwardFocus—provides complimentary access to knowledgeable insight and studies by Alta advisors as well as guest articles. This opens an opportunity for industry leaders to share their knowledge and opinions with Alta’s global audience of thousands each month. This is a place to share exclusive research, best practices, and ideas about the industry’s future, said Co-CEO Valerie L. Gerard.

“We were going for a contemporary design, a much-improved user-experience, and valuable content,” said Gerard. “In addition to more descriptive services and solutions, over 100 case studies convey how our teams solve client problems in actionable hands-on ways.”

The site was also designed for easier navigation with fewer pages, more scrolling and visuals throughout, including for the most popular news, articles, services, and bios sections.

A sign-up form for Alta’s quarterly newsletter is available in the Insights section of the website that went live last month. To contribute content to ForwardFocus please contact any of our advisors or [email protected]

About The Alta Group

The Alta Group is a trusted global advisory firm exclusively dedicated to equipment finance since 1992. Its interdisciplinary team of advisors approaches every client engagement with agility, with the future in focus, best practices in mind and a deep understanding of various sectors and market trends. The advisors, many former C-suite executives, provide “real-world” strategies for banks, independents, captives, and OEMs, Fintechs, service providers and other commercial finance enterprises in asset finance.

For information on the group’s services in the United States and Canada, Latin America, Europe, the Middle East and Africa, China and Asia-Pacific, visit www.thealtagroup.com and follow updates on LinkedIn.


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FowardFocus a prime place to find and share valuable equipment finance industry guidance, perspectives, and our latest insights. This includes original content produced by Alta advisors and contributions from reliable sources worldwide.